Paul Li, founder of North Star Finance, a financial planner for expats and professionals in the Netherlands

About Me

Hi, I'm Paul.

Before starting North Star Finance, I spent years working long hours in consultancy. In 2016, I asked myself a simple question: Could I do this for another 30 years? The answer was clear. No.

I wanted more freedom and less dependence on a monthly paycheck. So I made some changes. I switched jobs, gave up perks like a company car, and immersed myself in books and blogs about personal finance. That's when I started investing.

Not long after, life got busy. We bought our first home, prepared for the arrival of our daughter, and focused on career opportunities. Investing moved into the background until my department was suddenly made redundant. The uncertainty was a wake up call.

Determined to take control of our financial future, I bought my first rental property and began investing consistently in the stock market. Over the years, those decisions transformed our finances. Luck certainly played a role, but I believe financial knowledge and taking action made the biggest difference.

Today, I use those experiences to help others gain clarity, build confidence, and make better financial decisions so they can create a future that aligns with what matters most to them.

In 2024, my family and I explored the possibility of early retirement through geoarbitrage by spending a month in Kuala Lumpur. The experience taught me something unexpected. Retirement itself was never the goal. I wanted meaningful work, close connections with family and friends, and the opportunity to help others.

A conversation with a college friend helped me rediscover my North Star: personal finance. For years, I had been helping family, friends, and colleagues navigate financial decisions and build confidence with money.

In 2025, I turned that passion into North Star Finance. My mission is simple: to help people build a strong financial foundation so they can pursue their own North Star.

North Star Finance founder on the beach, enjoying the financial freedom that smart planning provides.

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